Technical Optimization

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The Challenge

AquaCRM Software is a CRM company that helps you store and search for your contracts on the fly in a secure ecosystem at any time. It also allows you to throw together reports very quickly and get alerts on key contract milestones and expiration dates automatically so you never fall behind on work or payments again.

Though AquaCRM Software had superior technology, software, security, and compliance than most of their competitors, they still had a hard time showing up for keywords searches relevant to their services and the features of their services.

Solution:
We were brought on to help them increase their search volume site-wide, as well as help them rank better for their highest converting keywords. The initial plan was to lay out a holistic SEO strategy, fix any technical issues, then use content marketing to significantly grow traffic over time.

The Strategy

Services & Process
We started the project off by running a full comprehensive strategy including:

Technical Audit to find anything holding the site back from at a structural level, with on-going Technical Monitoring to ensure no issues popped up over the course of the project.

Keyword Research to determine the best keywords to target the primary pages of the site as well as to establish content topics we could utilize with our content production moving forward.

Content Marketing Strategy that through competitive analysis would tell us what types of content we should be producing at what cadence for the optimal effect.

Off-site Strategy which through competitive analysis let us know where AquaCRM Software’s competition was getting the majority of their links and the authority of those links so that we could plan our link building accordingly.

All Services Provided:

  • Technical Optimization
  • Keyword Research
  • Content Marketing Strategy
  • Content Production
  • Off-site Strategy
  • Link Building
  • Reporting
  • Plan

Since the product was pretty early in its life-cycle when we started this project there wasn’t a lot of organically focused content being produced on the site. We knew at the outset that content production with a consistent content marketing strategy was going to be the main focus of this project in the long run, but wanted to be thorough to ensure the maximum end result by covering all of our basis in the early audit phase of the project.

Production
After establishing a clear outline of what our content should look like, how we should position it to best target AquaCRM Software’s customers, and which keywords had the greatest opportunity we got to work building content at a consistent, high-paced clip. We had a long list of keywords we wanted to target and built extensive content around each individual keyword multiple times over to ensure we had content appearing for each individual keyword in multiple variants of search phrases.

Iteration
The entire time we were producing content we were constantly iterating on what the highest opportunity keywords were at the time, and even adding keywords to our list as we exhausted our initial targets. We also made sure we were monitoring our technical performance as site updates took place from our initial recommendations around site structure and technical best practices. After a long period of content production, we backed off slightly on the content production side and turned to link building in order to push already produced content over the top, making sure we had content ranking in the top 1-5 positions for our most important keywords.

The Result

Over the course of the first 5 months AquaCRM Software’s overall organic traffic increased by 98%, an increase of around 20,000 new users Over the course of the first 12 months organic traffic raised by over 258%, an increase of around 70,000 new users Rankings across the first 12 months also increased 1909 positions across 70 tracked keywords, an average increase of 27 positions per keyword Over the course of 36 months organic traffic increased by 500%, an increase of over 210,000 new users

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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