SEO Optimization Approach

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The Challenge

Historically, ThaiPC Support’s site relied heavily on organic traffic to drive visitors to their sites. However, its website showed declining traffic and organic visibility, year-over-year. Advertising was challenged with updating ThaiPC Support’s site architecture, optimizing the mobile experience, and refreshing existing content in order to create a search-friendly website that would maximize visibility, improve the user experience, and ultimately increase site visits.

The Strategy

Advertising began by developing an integrated, site-wide keyword strategy. Through holistic analysis, Advertising was able to take an informed approach to the new site architecture build-out by uncovering user intent and organizing the site’s content around that intent.

The technical development of the new site was driven by an SEO-first approach. To accompany the recommended new site architecture, Advertising created a URL strategy that would capitalize on past value and authority already established by the brand.

Next, Advertising provided recommendations to remove and merge sections of the old site to ensure the new site was streamlined, user-friendly, and properly optimized to best support the keyword strategy. Advertising’s data-driven approach identified the most highly trafficked pages and enabled both to focus on the highest priority opportunities, while capitalizing on existing SEO equity. Once the site launched, real time SEO monitoring quickly identified and resolved any issues that arose.

The Result

Advertising successfully created a new website experience and SEO strategy for ThaiPC Support’s website that makes content discovery quick and easy for both users and search engines. An SEO-first approach influenced the entire website development process—from the site architecture to content development—and set the foundation fo ThaiPC Support’s overall ability to improve the visitor experience.

87% increase
in mobile traffic

22% increase
in website traffic

39% increase
in recipe sharing

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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